#0248 – Business Websites, - Ang, mater, ESL Podcast McQuillan Jeff mp3+PDF

#0248 – Business Websites

#0248 – Business Websites, - Ang, mater, ESL Podcast McQuillan Jeff mp3+PDF

[ Pobierz całość w formacie PDF ]
English as a Second Language Podcast
www.eslpod.com
ESL Podcast 248 – Business Websites
GLOSSARY
bookmarked –
saved in a list in one’s Internet browser so that one can easily go
to a particular website
*
When Gisela used Harold’s computer, she was surprised to see that he had
bookmarked so many websites about classical music.
homepage –
the main page of a website
* This website’s homepage has very basic information about the company, but if
you want to learn more, you can click on “About Us.”
menu bar –
a list of options or links on a website that lets the user decide which
other pages to visit
* To get our phone number, click on “Contact Us.” It’s the fourth link on the menu
bar at the top of the website’s homepage.
to navigate –
to move between places on the Internet or a website
* This website is almost impossible to navigate because there aren’t any links to
return to the most important pages.
layout –
design; the way things are presented on a page or on a website
* Our company wants to hire a designer to create a new layout for its homepage.
hyperlink (or link) –
an underlined word or words that, when clicked, moves the
user to another page on a website
* Most hyperlinks on the Internet are underlined and in blue.
to click on –
to move one’s mouse so that the cursor (flashing line on the
screen) is over an image or text and then press the mouse button
*
In this computer game, you have to click on the people’s feet to make them
walk.
search function –
the ability to type a word or words into a small box on a
website and have the website respond by showing a list of all items that match
the word(s)
* People used to look for library books by reading small paper cards, but now
they can use the search functions on the library’s website to find the books
they’re looking for.
1
These materials are copyrighted by the Center for Educational Development (2007). Posting of
these materials on another website or distributing them in any way is prohibited.
English as a Second Language Podcast
www.eslpod.com
ESL Podcast 248 – Business Websites
browser –
the software used to look at websites, such as Internet Explorer,
Safari, or Firefox
* This website doesn’t work with that browser. You have to look at it with this
one.
compatible –
able to work together; able to be used together
* I’d like to buy this new computer game, but I don’t know whether it’s compatible
with my old computer.
www –
“World Wide Web;” the first three letters of most website addresses
* If you haven’t been to our website recently, visit us at www.eslpod.com.
web address –
the letters and/or numbers that must be typed into an Internet
domains such as “.com,” “.edu,” “.org,” “.gov,” and “.net”; URL
* If you want people to visit your website, it helps to have a web address that is
short and easy to remember.
domain –
the last two or three letters of a web address, such as “.com,” “.edu,”
“.gov,” “.net,” “.tv,” “.ru,” “.pe,” and many others
*
In general, the domain for companies is “.com,” the domain for universities is
“.edu,” and the domain for government agencies is “.gov”.
HTML –
“HyperText Markup Language;” the computer programming language
used to make most websites
* Students studying computer science have to learn HTML and use it to create
websites during their first year at the university.
to maintain –
to make something stay at the same level; to add or delete
information on a website over time
* The information on this website hasn’t been changed since 2003. We need to
hire someone to maintain our website so that the information is updated
regularly!
content management software –
a computer program that helps people easily
change information on their websites
* Nelly uses content management software to easily change the information on
her website.
to install –
to put a new program onto one’s computer
* Have you installed the new version of iTunes yet?
2
These materials are copyrighted by the Center for Educational Development (2007). Posting of
these materials on another website or distributing them in any way is prohibited.
English as a Second Language Podcast
www.eslpod.com
ESL Podcast 248 – Business Websites
COMPREHENSION QUESTIONS
1. What kinds of browsers will customers need to view the website?
a) Any of the major browsers.
b) Only the browsers used to build the website.
c) No browsers are needed.
2. How will Margaret maintain her website?
a) She’ll learn how to use HTML.
b) She’ll use content management software.
c) She’ll ask Octavio to make changes for her.
______________
WHAT ELSE DOES IT MEAN?
to navigate
The verb “to navigate,” in this podcast, means to move between places on the
Internet or a website: “Soriah is only five years old, but she’s already better at
navigating the Internet than her parents are.” The same verb can also mean to
find out where one’s ship, car, or plane is or is traveling: “When the computers
stopped working, the airplane pilot had to navigate with paper maps.” When
riding in a car, “to navigate” means to use a map to find out where one is and in
what direction one should go: “When they drove into the city, Daniel had to
navigate while his wife drove.” “To navigate” can also mean to find the right way
to do something in a difficult situation: “It’s going to be difficult to navigate the
new laws about how companies should report their financial information.”
domain
In this podcast, the word “domain” means the last two or three letters of a web
address, such as “.com” or “.edu”: “Yuki wasn’t able to find the website because
she was typing in the wrong domain.” The word “domain” also means a specific
type of knowledge or activity that one is involved with: “Taking care of children
used to be the wife’s domain, but now, many husbands have that responsibility.”
Or, “We shouldn’t offer to help with that project because the president said it
should be only the finance department’s domain.” A “domain” can also mean
land that was owned by a person or country in the past: “The domain of the
Russian Empire was one of the largest in the world.”
3
These materials are copyrighted by the Center for Educational Development (2007). Posting of
these materials on another website or distributing them in any way is prohibited.
English as a Second Language Podcast
www.eslpod.com
ESL Podcast 248 – Business Websites
CULTURE NOTE
In the United States, copyright protection is a serious problem for individuals and
businesses. If a person or company has the “copyright” on text, music, artwork,
or something else that he or she has created, then it cannot be used by other
people without permission in writing. “Copyright protection” means the things
that individuals and businesses do to try to stop other people from using their
copyrighted materials.
The Internet has created many opportunities for “copyright infringement,” or using
copyrighted materials without permission. On websites, it is easy to copy text
(this is known as “plagiarism”) and download music or images. But doing this is
“illegal” or against the law. If you see “©2007” or something similar at the bottom
of a website, it means that all of the information on that website is copyrighted
and you cannot copy it without the permission of the owners.
Some websites give everyone permission to use and copy their work, even
though it normally would be copyrighted. For example, there are some websites
of “clipart” (small drawings that can be placed on websites or in text documents)
that contain text stating that anyone can use their clipart. Some people do this
because they want to have many people visit their websites. However, it is more
common for clipart websites to have a “license for use” or an agreement about
how visitors can use the clipart designs.
The U.S. Copyright Office has a website where you can learn more about
copyright and how to register copyrights on your own websites. Its web address
is
.
______________
Comprehension Questions Correct Answers: 1 – a; 2 – b
4
These materials are copyrighted by the Center for Educational Development (2007). Posting of
these materials on another website or distributing them in any way is prohibited.
English as a Second Language Podcast
www.eslpod.com
ESL Podcast 248 – Business Websites
COMPLETE TRANSCRIPT
Welcome to English as a Second Language Podcast number 248: Business
Websites.
This is English as a Second Language Podcast episode number 248. I'm your
host, Dr. Jeff McQuillan, coming to you from the Center for Educational
Development in beautiful Los Angeles, California.
On this episode, we're going to talk about vocabulary related to websites and
setting up a business website. As usual, first we'll listen to the dialogue at a slow
speed, then the explanations, and finally, listen to the dialogue again at a normal
rate of speech. Let's get started.
[start of story]
I was hired to set up a website for a small bookstore and the owner knew very
little about the Internet. I tried to find out what she wanted for her business
website.
Octavio: Let me show you some websites I’ve designed. I have them all
bookmarked. Okay, this is a website for a restaurant. As you can see, the
homepage is fairly simple. The menu bar on the left-hand side allows visitors to
navigate around the site.
Margaret: I like this layout a lot. Why are these words in a different color?
Octavio: Those are hyperlinks to other pages on the website. If you click on the
text or the image, you’ll be taken to a different page.
Margaret: Oh, I see, so for my site, I can list the books I have for sale, and we
can hyperlink each book title to a description of that book.
Octavio: Yes, that’s right. You’ll probably also want a search function so that
people can type in the name of a book or the author to find out if you carry a
specific book.
Margaret: Yes, definitely. Does it matter which browser customers use to look at
my website?
Octavio: No, I’ll make sure that it’s compatible with all of the major browsers out
there.
5
These materials are copyrighted by the Center for Educational Development (2007). Posting of
these materials on another website or distributing them in any way is prohibited.
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