#0356 – Starting a Franchise Business, - Ang, mater, ESL Podcast McQuillan Jeff mp3+PDF

#0356 – Starting a Franchise ...

#0356 – Starting a Franchise Business, - Ang, mater, ESL Podcast McQuillan Jeff mp3+PDF

[ Pobierz całość w formacie PDF ]
English as a Second Language Podcast
www.eslpod.com
ESL Podcast 356 – Starting a Franchise Business
GLOSSARY
franchise –
a business that has permission from a larger company to sell goods
and services using the brand, advertising, and operations of that larger company
* Do you think you want to join me in starting a franchise of that successful
sandwich restaurant chain?
franchise fee –
an amount of money paid to a larger company for the right to
open a franchise business
* How much is the franchise fee to open a McDonald’s restaurant?
recurring –
repeating; happening many times; happening repeatedly, often on a
regular schedule
* Wayne has a recurring nightmare in which he sleeps too late and misses his
school exams.
royalty –
an amount of money paid to a company or person for being able to use
something that it, he, or she has produced, usually based on the amount of sales
* The Beatles receive a royalty every time that one of their songs is used in a
television commercial.
quality control –
something that is
done to make sure that everything a
company or person produces is very good or excellent and that bad products or
services are not sold
* The toy company’s quality controls include testing every toy before it is
packaged for sale.
to be subject to (something) –
to have something apply to oneself; to have to
do something; to be forced to do something
* If you earn money in the United States, then you are subject to U.S. taxes.
proven formula –
a system that has been shown to work well; a way of doing
something that always works
* Eating more fruits and vegetables and getting more exercise is a proven
formula for losing weight.
turnkey –
ready to be used immediately, without making modifications
* Rafe bought a turnkey software program for accounting. He only had to enter
the name of his business and then everything worked automatically.
1
These materials are copyrighted by the Center for Educational Development (2008). Posting of
these materials on another website or distributing them in any way is prohibited.
English as a Second Language Podcast
www.eslpod.com
ESL Podcast 356 – Starting a Franchise Business
spot check –
a random, unannounced visit to verify the quality of something or
to find out how well something is being done
* The high school teachers decided to do a spot check of students’ lockers,
looking for drugs and alcohol.
from time to time –
occasionally; every once in a while; sometimes
* From time to time, after an especially difficult week at work, she sleeps in on
Saturdays until 11:00 a.m.
to audit the books –
to review a company’s accounting records, looking for
errors
* When they audited the books, they realized that their accountant had been
stealing money from the company.
standard –
the quality or speed at which something should be done; the
minimum acceptable quality or speed of something
* Gray has very high academic standards for himself and expects to get into one
of the best colleges in the country.
franchise rights –
the permission that a larger company gives to a franchise to
operate with its name and products or services
* Kevin lost his franchise rights when he refused to use the company’s marketing
materials.
in (one’s) own best interest –
benefiting someone; to one’s advantage;
advantageous for someone
* My doctor told me that losing weight was in my own best interest, since it
means that I’ll have a healthier, longer life.
troubleshooting –
assistance with specific problems; advice on specific
problems
* When her computer stopped working, she called the manufacturer’s
troubleshooting service.
2
These materials are copyrighted by the Center for Educational Development (2008). Posting of
these materials on another website or distributing them in any way is prohibited.
English as a Second Language Podcast
www.eslpod.com
ESL Podcast 356 – Starting a Franchise Business
COMPREHENSION QUESTIONS
1. What will Magdalena
not
have to pay?
a) Franchise fee.
b) Royalties.
c) Quality control.
2. What is a turnkey operation?
a) A process that has a proven formula.
b) A way to conduct spot checks.
c) A business that has no quality control.
______________
WHAT ELSE DOES IT MEAN?
royalty
The word “royalty,” in this podcast, means an amount of money paid to a
company or person for being able to use something that it, he, or she has
produced, usually based on the amount of sales: “The author wrote a best-selling
book, and now receives enough money from the royalties so that he doesn’t have
to work.” The word “royalty” is also used to refer to members of a royal family, or
the family of a king or queen: “Princess Diana was a very popular member of the
British royalty.” The phrase “to treat (someone) like royalty” means to treat
someone very well, as if he or she were related to a king or queen: “To celebrate
their anniversary, he treated her like royalty, taking her to the nicest restaurant in
town.”
to be subject to
In this podcast, the phrase “to be subject to (something)” means to have
something apply to oneself, to have to do something, or to be forced to do
something: “Zede works from home because she doesn’t want to be subject to a
regular work schedule.” Or, “Coletta was subjected to her classmates’ laughter
when her mother made her wear an ugly orange sweater to school.” The phrase
“to subject to (something)” can mean to make a group of people be governed by
another government: “During the war, they were subject to military rule.” Finally,
if something is “subject to (something),” it means that it cannot happen or be
finished until something else happens: “They plan to travel to Vermont next
month, subject to their ability to find inexpensive airline tickets.”
3
These materials are copyrighted by the Center for Educational Development (2008). Posting of
these materials on another website or distributing them in any way is prohibited.
English as a Second Language Podcast
www.eslpod.com
ESL Podcast 356 – Starting a Franchise Business
CULTURE NOTE
Training is very important for franchise businesses. They need a way to “ensure”
(make sure) that all of their franchises offer the same types of products and
services. The best way for a company to do this is to “establish” (create) a
franchise training program that all franchise owners are required to participate in.
Some large companies establish “corporate universities” for their franchise
training programs. These are not real universities, but they do teach new
franchise owners everything they need to know about the franchise business.
Probably the most famous corporate university for franchise training is
Hamburger University, the worldwide “management training center” (a place
where people go to learn how to become better managers) for McDonald’s.
“Founded” (created) in 1961, Hamburger University is located near Chicago,
Illinois. Its “mission” (the reason that an organization exists) is to teach people
about all parts of the McDonald’s business. There are 30 professors and most
classes have more than 200 students. These students come from many
countries and there are many translators, so the classes can be taught in 28
languages. “To date” (until now), more than 70,000 managers have received a
“McDegree” or graduated from the corporate university. Students who want to
continue their education can earn an advanced “McMaster” degree.
Franchise training programs try to teach franchise owners everything they need
to know about the business. Many of the classes are about the products and
services that the company offers. These products and services must be
“standardized” (always the same) nation-wide, so it is important that the franchise
owners understand how to create and deliver those products and services.
Other classes “cover” (are about a specific topic) marketing, the company’s
history, “bookkeeping” (accounting), employee management, and more.
______________
Comprehension Questions Correct Answers: 1 – c; 2 – a
4
These materials are copyrighted by the Center for Educational Development (2008). Posting of
these materials on another website or distributing them in any way is prohibited.
English as a Second Language Podcast
www.eslpod.com
ESL Podcast 356 – Starting a Franchise Business
COMPLETE TRANSCRIPT
Welcome to English as a Second Language Podcast number 356: Starting a
Franchise Business.
This is English as a Second Language Podcast episode 356. I’m your host, Dr.
Jeff McQuillan, coming to you from the Center for Educational Development in
beautiful Los Angeles, California.
Visit our website at eslpod.com and download a Learning Guide for this episode.
The Learning Guide contains all of the vocabulary, definitions, sample sentences,
additional definitions that we don’t discuss on the podcast, cultural notes,
comprehension questions, and a complete transcript of everything we say. If
you’re interested in improving your English as fast as possible, then the Learning
Guide is for you!
On this episode, we are going to talk about starting a franchise business. This is
a business that pays a larger company for the right – for the permission to use
their goods – their services. For example, McDonald’s is a large restaurant
company; you can buy a franchise. You can open your own McDonald’s and use
their material – their food by paying money to the larger McDonald’s company.
We’re going to hear a dialogue between Magdalena and Phil about opening a
franchise. It includes lots of other general business vocabulary as well. Let’s get
started.
[start of dialogue]
Magdalena: Thanks for meeting with me today. I’ve read through the materials
your company sent me, but I still have some questions about opening a
franchise.
Phil: That’s what I’m here for. What questions can I answer for you?
Magdalena: Well, I’m familiar with the franchise fee, but are there recurring fees
not listed in these materials?
Phil: That’s a good question. In addition to the annual franchise fee and the
monthly royalties, we also charge a training fee and an advertising fee. Here’s a
list of these and other fees.
Magdalena: Oh, that’s very useful, thanks. I was also wondering what kinds of
quality controls the franchises are subject to.
5
These materials are copyrighted by the Center for Educational Development (2008). Posting of
these materials on another website or distributing them in any way is prohibited.
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